Assignment 3 Example | Topics and Well Written Essays - 750 words - 9

3 - Assignment Example During his tenure as CEO of the Group, the Virgin Group was doing extremely well as it embarked upon new projects which many believe were not possible. An example of such projects include projects include setting up a space travel company which would take people to space. As a person and a CEO, Branson was highly risk taking in nature as was evident by his will to compete against British Airways and CocaCola, both industry giants in their line of work. Branson is a people’s person and believes keeping employees happy and motivated is the best way to ensure his companies work well (BRANSON & MCLIMORE, 2013). As far as Branson’s leadership style is concerned, it can be viewed from many different angles. Having the ability to make his employees work with all their efforts, and give in their hundred percent towards work portrays Branson as a â€Å"Transformational Leader†; one having the ability to pass on his flair into others. A real life example of this scenario was when he once asked his marketing manager to ensure the Company’s advertisement gets featured in a London based evening newspaper with just one day of deadline. As expected, the manager fell out of place but Branson handled the scenario by telling him he has faith in him and that he would be able to deliver. The result was in line with what could be achieved by having a transformational leadership style; the manager did his best and the advertisement got featured in the newspaper. This example clearly portrays how Branson’s leadership style is a â€Å"transformational† one, having the abilit y to transform employees’ attitude towards work and making them do what they think was undoable (OSBORNE, 2008). A rather interesting fact about Branson is that he does always believe in what theories say. According to various leadership theories, leaders follow the view that â€Å"customer is always right†. However, Branson is not a believer of this stance, and many times during his term as