Marketing a New Breakfast Cereal In Australia

Introduction BearBars is a newly defecated Australian owned formation that ordain provide an attractive, convenient and healthy breakfast excerption to consumers. Kotler, Brown, Adam, Burton, and Armstrong, (2007) pass grocery storeing as providing value and satisfaction to customers in a more effective way than the competition bit creating and increase profit for the company. A new company much(prenominal) as BearBars must closely study the macro-environments, which are the outer forces that allow for affect the marting dodging of this new product to spend a penny a Marketing Mix. A Marketing Mix includes the variables that key be controlled to produce the required response within the quarry lens markets (Kotler et al. 2007). The six macro-environments (including Economical, Cultural, Demographical, Natural, Political and Technological) ordain be analysed for trends in the market to identify positive and negative influences on the selling strategy of this produ ct. Demographical Kotler et al. describe the demographic macro-environment as The study of pitying populations in terms of size, density, location, fester, sex, race, occupation and other statistics (2007, p. 169).

It is people that create and conciliate up the markets and it is important to identify the demographic trends that entrust jounce on the marketing and sale of this product. As a force of continued low birth rates and the always increase life-span of Australians, Australias population has continued to age (The Australian actors assistant of Statistics [ABS], 2008). The number of people over 65 long time of age is increasing, with people ! aged 55-64 years increased from 9% to 11% between 2001 and 2006 (ABS, 2008; Kotler et al., 2007). The ageing population of Australia creates a large market requirement for age appropriate breakfast and BearBars will train the bar contains fruit and a high part contented to meet the health needs of this demographic. ABS statistics show mothers in braces relationships with children (aged 24-49) did 29...If you want to get a full essay, baseball club it on our website: BestEssayCheap.com

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